Looks like someone told Vail Resorts about the Utah Quick START Program:
Guests flying into Eagle Airport on a direct commercial flight from Atlanta, Chicago, Cincinnati, Dallas/Ft. Worth, Detroit, Denver, Miami and Newark between Nov. 20, 2009 and Apr. 11, 2010 can ski or ride for free at Vail and Beaver Creek on their day of arrival. To participate, skiers and riders simply show their same-day boarding pass and Vail Valley lodging confirmation at any Vail or Beaver Creek ticket window to redeem their free lift ticket valid the day of arrival only.
[via Vail Resorts]